Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
Block-Based Structure. The website builder allows building websites out of content blocks, the number of which exceeds 800 pieces and keeps growing on a regular basis. You can select and arrange them as you need to form the desired website structure. This is very convenient and allows controlling the web design process. Mobirise websites are responsive by default.

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Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy
Every application is intended to be user friendly, as claimed by the applications' developers. We put these claims of usability to the test. We purchased plans for each of the applications on our lineup, created a hosting account, along with a landing page, and tested each interface. For comparison, we used the most popular package, typically the pro plan for each application. In doing so, we had access to far more features than the basic, starter package but, like any efficient small business owner would do when they create a website, we were focused on keeping costs down.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
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