Besides doing tutorials you should also get a book which gives a complete overview of HTML. Why was HTML created? Why is it important? When should it be used? A book will answer these general questions and it will also give a complete overview of what HTML can do. You do not need to understand everything, you just need to be aware of what HTML can do for you. A couple months down the road you will need an ordered list for your website, and although you won’t remember the details, you will remember that you read about it in a book.
Some people assume that creating a store online is well out of reach of web design amateurs. However, eCommerce website builders can make that process just as simple as a purely informational website. Often, the design concepts are similar, in regards to entering headings, text, and images. The only real difference is the ability to operate a shopping cart through the site, and website builders that cater to eCommerce businesses make that a breeze.
Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly.

Ah, now it makes sense. Totally understand how that doesn't fit now. I also like how you phrased "mental bandwidth". That definitely seems to be the case with most businesses that I work with, especially startups. The other thing you mentioned that I really like is "typical" businesses. I think that all too often when people think businesses corporate America comes to mind. Most businesses are normal people running shops and trying to stay afloat in a digital sea. So, I wrote something on a similar topic, and I don't want to spam you with a link or anything like that. I was actually looking for feedback on it. If you're interested at all, shoot me an email. GREAT job on this site. It's obvious that you all dropped a lot of time and effort into your site and articles. Bravo!
But I’d be a bit hesitate to invest a lot of money into building this marketplace website without first knowing that the concept works and that you can drive a lot of traffic to your website. A classic mistake is to spend thousands of dollars into building a website and end up discovering that the business idea doesn’t work well, or that you couldn’t get enough interested parties to make it work.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
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