Your site must be well organized, both for the benefit of your visitors and to make it easier to maintain. It may help to map out your site in storyboard or schematic form, perhaps as a flow chart. Consider using index cards to represent the prospective web pages so you can rearrange them very quickly. It really helps to have some way to visualize the structure, whether you're working alone, with colleagues or professionals.
For years Adobe Dreamweaver has been synonymous with web page creation. It's gone from being a creator of HTML pages in a WYSIWYG interface to being able to handle programming pages in Cold Fusion, JavaScript, PHP, and other formats. Its liquid layout lets you see how pages look at different browser and screen sizes—even on smartphones and tablets. It's about as code-heavy as you want it to be.
What’s awesome about Lightshot is that it integrates with your operating system’s default screenshot taking feature (Cmd + Shift + 9 on Mac or Print Scr on Win). When triggered, it lets you select a specific area of the screen, and then save it or share directly with other people. You can also edit the screenshot before saving (annotate it, add text, arrows, etc.).

Tom, it's an interesting question. 1) I would start by first checking your Google Analytics. See what your bounce rate is. It will tell you a lot. If the bounce rate is high, you are losing traffic and whatever is left after that may be less for conversion. 2) Check if you have ant PAINKILLERS on your most important pages. Painkillers are call-to-actions consisting in your content that solves problems. 3) Add reviews. 4) Risk reversal. You need to make your offer pages magnetic to...
A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.