A web browser can display three types of images on your website: GIF, JPG, and PNG. GIF images are great for logos or images with limited color in them. They make your image file size smaller, which means they load much faster for visitors. JPGs are great for photos, while PNGs are ideal for full-color website images like button and menu backgrounds.
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Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.
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