In addition, we valued those website creators that gave us full rein to customize our site. A small sample of proprietary themes and templates is nice, but we took note of the services that allowed us to import our own theme and edit the HTML for more in-depth customization. We awarded additional points to software that allowed us to edit or create custom HTML and CSS code as well as the programs that allowed us to import our own templates or gave us complete creative control over existing templates.
The most important thing to keep in mind in choosing graphic designers is to work with professionals who understand the unique requirements of the web. The technical limitations and opportunities of web pages are foreign to graphic designers trained in other media. File size requirements, color limitations, and screen resolutions are much different from those in print. Even if you have an in-house graphics department, you may want to hire a Web-savvy graphic designer to educate your staff about the demands of online design.
Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.