Firstly, Duda’s white label options enable agencies to create a fully immersive, customized experience that screams of professionalism. This includes compelling options for custom login screens, custom color and logo implementation features, and other branding options. Duda also offers user migration and “content injection” options to help migrate existing sites over to its platform. It also features one-of-a-kind templates that can be automatically pre-populated with clients’ business information.
All of the web services listed here have you start by choosing from a selection of templates for your site. The better ones, such as Duda, Squarespace, Weebly, and Wix, use templates that automatically reformat your site for viewing on mobile devices. They also offer specifically targeted templates based on your site's purpose, such as for promoting a bakery's sales, getting gigs for a musician, or keeping wedding guests informed.
Some web designers/developers like to install WordPress manually to get a custom install of the components they want and don’t want. Others will need to manually install because their web host does not have the “1-click-installation” capability. If this applies to you then you’ll need to have a quick read through of my Manual WordPress Set-Up Guide.
Even if your site’s primary purpose is not to function as a blog, you may find yourself requiring one at some point (Be sure to read the how to start a blog guide for a complete overview), either to keep your visitors updated or to use as a marketing tool. SEO, for example, is something that requires the creation of content to get your website noticed by search engines. Most website builders have built-in content management systems that allow you to write and edit blog posts in your browser. These systems make it easy to create rich content on the fly.
Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell/type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.
If you choose to go with WordPress.com, though, you’ll find yourself equipped with a blogging-focused website builder which offers both a good range of templates and a straightforward, easy-to-use blog post editor. You’ll also be joining a large, engaged community of users who’ll be able to show you the WordPress ropes. However, a number of more advanced features are reserved for the more expensive pricing plans, and you don’t have as much control over your site’s design as what most website builders offer.
A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.