Most of the products here can tell you about site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
Mobile Optimized – As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site.
In addition, we valued those website creators that gave us full rein to customize our site. A small sample of proprietary themes and templates is nice, but we took note of the services that allowed us to import our own theme and edit the HTML for more in-depth customization. We awarded additional points to software that allowed us to edit or create custom HTML and CSS code as well as the programs that allowed us to import our own templates or gave us complete creative control over existing templates.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio
Bookmark – is a cloud-based website builder software, which has gained popularity due to its integrated Artificial Design Intelligence tool. The service allows creating modern and innovative projects, which range in complexity and type. By using the service, you can launch business websites, online stores and landing pages that come with responsive design. Have a look at the highlights of the system now:
Expediency – When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so.
We’re fans of how easy the simple drag and drop interfaces on Wix, Weebly and the like, make creating a great website for non-techy users so my concern would be that once you’ve created a theme or template for WordPress or Magento, etc. you would still need to understand and be able to use the CMS in order to fully tweak the theme exactly how you want it.