Social Sharing – Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.
No matter which website builder you choose you will likely have some questions at some point, whether it is how to change something on your site, updating your billing info, or something else it is inevitable that you will need to contact customer service at some point.  When you need support it is important that it comes in a timely fashion with a helpful answer, so this is an important one.
A step by step tutorial – we start off with finding the right content management system, choosing a domain name, then the right web hosting service, adding the right themes, plugins and customizing your site’s appearance. By the time you are done with this how to make a WordPress website for beginners guide you’ll have a full-fledged website ready to go!
While enterprise-level clients still consistently choose dedicated web design teams to create corporate websites, SMBs are happily helping themselves to DIY services that allow for quick creation with minimal tech skills. The proliferation of inexpensive web design tools that have hosting built into the subscription has changed not only how SMBs build websites but how the public views SMBs without websites. Websites are now considered mandatory in many SMB industries, and website design tools make the process of creating and maintaining a site painless.

Modern website are more complex than websites in the past. They aren't just HTML, CSS and Javascript being passed from a server. Those assets are optimized, cached and accessed through special content delivery networks (among other things) to ensure performance. The reality of disentangling all of this from the website builder and moving into a third party host is that it's messy and would require a level of technical competence that most users of website builders don't have.
Save Money – Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building.
Website uptime is a measure how often your website is available to everyone on the internet.  Ideally we are striving for 100%.  Websites are loaded from what’s basically a big computer called a server, and since it’s a computer it occasionally needs to be restarted, updated, etc. in order to continue to function well.  Because of this maintenance 100% uptime isn’t realistic, but somewhere in the 99% or greater range is.  What we are basically looking for here is any red flags where the site is not working for long periods.
Absence of SEO – Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.
The industry has changed to the point where WYSIWYG editors are common. Every one of the applications on our list utilizes a drag-and-drop format. The best website builders have a walk-through that shows you how to make a website quickly and effectively. Surprisingly, though, not every program on our list has a setup wizard. Jimdo lacked any kind of setup wizard.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.
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