Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
With the website builder software discussed here, it’s no longer expensive for you to build your own website, and you can limit your financial risks as they only charge you a monthly payment (if you decide to upgrade) and you can walk away at any time without getting dragged into a dispute with a website developer. In fact, most of these web builder software have free plans.