HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.

Modern web sites typically use a Content Management System or some other template processor-based means of constructing pages on the fly using content stored in a database. Individual pages are never stored in a filesystem as they may be designed and edited in a WYSIWYG editor, thus some form of abstracted template-based layout is inevitable, invalidating one of the main benefits of using a WYSIWYG editor.


Social Sharing – Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our Services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your Google Account. For example, you can choose your settings so your name and photo do not appear in an ad.
Absence of SEO – Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
An HTML editor is a program for editing HTML, the markup of a webpage. Although the HTML markup in a web page can be controlled with any text editor, specialized HTML editors can offer convenience and added functionality. For example, many HTML editors handle not only HTML, but also related technologies such as CSS, XML and JavaScript or ECMAScript. In some cases they also manage communication with remote web servers via FTP and WebDAV, and version control systems such as Subversion or Git. Many word processing, graphic design and page layout programs that are not dedicated to web design, such as Microsoft Word or Quark XPress, also have the ability to function as HTML editors.
If you’re someone who doesn’t have the skills or time to build your site, or you don’t want (or need) to pay for a completely customized design from a pro website developer, then a good website builder is a perfect way to get a professional looking website up and running with minimal time.  For those just wanting a blog, I recommend using WordPress, which I show you how to do in my guide on how to create a blog using WordPress, but for a full website the top-ranked options on this page are all good choices.

We’re fans of how easy the simple drag and drop interfaces on Wix, Weebly and the like, make creating a great website for non-techy users so my concern would be that once you’ve created a theme or template for WordPress or Magento, etc. you would still need to understand and be able to use the CMS in order to fully tweak the theme exactly how you want it.
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