The most important thing to keep in mind in choosing graphic designers is to work with professionals who understand the unique requirements of the web. The technical limitations and opportunities of web pages are foreign to graphic designers trained in other media. File size requirements, color limitations, and screen resolutions are much different from those in print. Even if you have an in-house graphics department, you may want to hire a Web-savvy graphic designer to educate your staff about the demands of online design.

Whether you have chosen to create your site with a CMS or a Website Builder, the first step is to open a new (free) account with your platform. Once you have opened your account, you will need to select a template (or theme if using WordPress) which is essentially the layout of your site’s design. Templates are usually categorised according to the industry or business types to which they are best suited. Make sure you take time to browse through the categories that best match your business until you find the template you like. Rushing it here might cost you much more time later on.


Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy

Hi TomN, Thanks for reading and joining the discussion. What you are looking to build is beyond the scope of our discussions here. It is possible but you'll either need to be very proficient with coding or have a healthy budget to hire a capable developer to assist you with your efforts. The reason is that the project you have seems like a very customized project. -Jeremy

A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks. website building software
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