Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.
Launching a website doesn’t have to be a complicated process, even though, it may initially look like this. The use of website builder software will notably simplify the task for newbies and professionals. These systems are easy to use, convenient, intuitive, feature-laden and flexible. They come with ready-made templates abundance of customization tools to give them required look. Website builders are also much more affordable as compared to other web building options.
Hello Amanda, I'd suggest you take a look at Squarespace. With Squarespace, you can create blogs, sell services, upload images / videos, sell digital products (ebooks). They also allow you to export most of your content into WordPress (a very powerful and popular website builder) later if you want that option. The benefit of using Squarespace now is that you can build a website without knowing how to edit codes. You can literally have your site up in quite a short period of time. With WordPress, it's much more advanced and technical so it's not as user-friendly compared to Squarespace. You can see our comparison between them here. So Squarespace is much easier to get setup and will give you what you need. Once you're established and want a much more advanced platform down the road, WordPress is worth considering. Jeremy
Hi Jeremy! Thank you for giving me a very straightforward and transparent approach to making your own website. My daughter is a visual artist, and she will be applying to art schools in the next year. A website is necessary for her to show her work (all still paintings) to prospective art school admissions councilors and staff. What would be a good builder to use to "bring to life" her paintings and present them in a simple, tasteful and uncluttered way? And at this time, she is not going to use this site to sell her work, just present it to schools.
You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
Some web designers/developers like to install WordPress manually to get a custom install of the components they want and don’t want. Others will need to manually install because their web host does not have the “1-click-installation” capability. If this applies to you then you’ll need to have a quick read through of my Manual WordPress Set-Up Guide.
Avoid shared hosting – Shared hosting means that you’re sharing a web server with multiple other sites (often hundreds or thousands). It’s slow, and, if you get unlucky and share with spammy sites, your business website could even be penalized by Google. Either VPS (sometimes shared, but in a better way) hosting or dedicated hosting (best option) are solid alternatives.
But don’t let all the lingo and information scare you away. Start small and take toddler steps. Don’t worry if you can’t grasp every aspect of HTML. Read a little about it, do a tutorial, and then go for a walk in the park. Let it sink in slowly. You will not ‘get it’ in an hour. It takes time and a practice. Get dirty, play around and learn a little at a time. Start with a single web page, add a hyperlink, add an image, and make text bold. Tinker and keep learning.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.