The biggest obstacle SMBs face when they go for custom creation is heading into the process without a clear goal or plan, and then getting talked into dozens of extra features that aren't necessary, which will inevitably result in higher maintenance costs going forward. For this reason, the aim of your website should be clearly defined and meticulously detailed long before you approach a web design service. Issues like security needs, ongoing maintenance, SEO, integration with other products or systems, and must-have features should all be covered. This level of planning will not only help you get what you want, it will also help the designers you're working with.
Hi Gertrudes, I think if you want to build a simpler website, then Squarespace, Weebly and Wix are good candidates for you to test and see which one suits you better. Weebly has the lowest learning curve, then Wix and Squarespace. But from a design perspective, I think Squarespace will give you the most professional and beautiful looking website. All of them are mobile device friendly and so your visitors will be able to find more information about your website through their mobile devices. I think the best way forward is to sign up for them for free, then invest some time to play around with their tools and see for yourself which one you prefer. It's a very personal choice when it comes to which builder interface you prefer, so investing a bit of time in testing them out is well worth it. - Jeremy

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Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!

As far as actually doing the nuts and bolts building and design of your site, you also have plenty of options. You can hire someone to design and code a website, or you can try your own hand. You can use an online service to create web pages, or build it offline using a desktop software tool. Or, if you're a coding dynamo, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.


Hi Latisha, Shopify is great for those who are not super technical as they are much easier to use compared to other e-commerce platforms. This is not to say that you can make unlimited number of customizations to the themes without ever touching codes, as some levels of modifications does require touching some codes. But if you just choose a theme, and work within the capability of the theme with Shopify's tools, then you can get a really good store up and running fairly quickly. But if there is a certain look / feel / feature that you want to achieve that is outside the design of the theme, then you may have to code it yourself, or hire a Shopify expert to do so. Hope this gives you a bit more guidance! - Jeremy

Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
Hi Latisha, Shopify is great for those who are not super technical as they are much easier to use compared to other e-commerce platforms. This is not to say that you can make unlimited number of customizations to the themes without ever touching codes, as some levels of modifications does require touching some codes. But if you just choose a theme, and work within the capability of the theme with Shopify's tools, then you can get a really good store up and running fairly quickly. But if there is a certain look / feel / feature that you want to achieve that is outside the design of the theme, then you may have to code it yourself, or hire a Shopify expert to do so. Hope this gives you a bit more guidance! - Jeremy
I've used Wix & Weebly for my work and both the platforms are perfectly awesome to create a good website. To manage my work I've used calendar templates to schedule my activities in a much better way. It is recommeded to use a Weebly and visit getcalendartemplates.com to download free calendars, they provides free calendars in PDF, Excel, and Word format.

It is nearly impossible to provide a range of prices for services like custom web design because the scope is so broad. A responsive website created by an individual web designer that only lists basic company information is, of course, much less expensive than an agency-built site that has a custom chatbot, integration with multiple systems, embedded videos and different login permission levels. One thing you can do to keep your costs low is only include the features you need in your build, and ask early on about the maintenance or support plan costs you will incur going forward.
After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.
Hello Danny, I definitely agree with your thoughts on Weebly, it really is a very easy-to-use platform if you're new to website building. Weebly have made a great effort to ensure the platform (and especially their editor) are as user friendly as possible, which really does make it easier to build a great-looking site without any technical skills! If you feel like your technical skills are up to the challenge then WordPress is definitely worth trying out. Give it a test and see how you get on. Thanks for reading, - Tom
In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.
When you consider pricing for web design, you should separate DIY software solutions from professional services that create custom sites for specific clients. As you might expect, the former is significantly less expensive, and the latter varies more based on design specs and client needs. Most no-code web design platforms offer free trial versions as well as tiered subscriptions that increase in price and functionality at each level. Most entry-level subscriptions cost $5 to $10 per month, per website, while intermediate subscriptions tend to be in the $10-$20 monthly range. Higher-end drag-and-drop design packages, which often include more customization options and better analytics, usually start around $25 a month and can increase into the hundreds for specialty platforms geared toward larger businesses. Pricing for a website design service is more difficult to flesh out, since the variation is so vast, but even a basic website will cost you at least a couple thousand dollars, and that price will climb with each feature or design element you add. If your business is moving out of the SMB and into the enterprise realm, or if the specifics of your website design are essential to your daily business, it will be money well spent. Just make sure you request price quotes from a few different website design services before you make a final decision.  
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
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