With all that being said, I want to share some things you can do to improve your website’s SEO. To keep things simple, we’ll take an 80/20 approach here – as in 80% of the results come from 20% of the efforts. Yes, there are lots of tiny little tweaks you can make to marginally improve SEO – and if you’re curious about them, you might want to check out this set of tutorials.


Whether you have chosen to create your site with a CMS or a Website Builder, the first step is to open a new (free) account with your platform. Once you have opened your account, you will need to select a template (or theme if using WordPress) which is essentially the layout of your site’s design. Templates are usually categorised according to the industry or business types to which they are best suited. Make sure you take time to browse through the categories that best match your business until you find the template you like. Rushing it here might cost you much more time later on.
Tom, it's an interesting question. 1) I would start by first checking your Google Analytics. See what your bounce rate is. It will tell you a lot. If the bounce rate is high, you are losing traffic and whatever is left after that may be less for conversion. 2) Check if you have ant PAINKILLERS on your most important pages. Painkillers are call-to-actions consisting in your content that solves problems. 3) Add reviews. 4) Risk reversal. You need to make your offer pages magnetic to...
Obviously, your website will need extensions to connect with your social media accounts, add voting plugin, save user account details, and more. For all that you will need a platform that can be extended to meet your needs, and WordPress makes all this super easy. You may also be able to find free plugins to do a lot of things which will help you keep the costs in check.

Hi Latisha, Shopify is great for those who are not super technical as they are much easier to use compared to other e-commerce platforms. This is not to say that you can make unlimited number of customizations to the themes without ever touching codes, as some levels of modifications does require touching some codes. But if you just choose a theme, and work within the capability of the theme with Shopify's tools, then you can get a really good store up and running fairly quickly. But if there is a certain look / feel / feature that you want to achieve that is outside the design of the theme, then you may have to code it yourself, or hire a Shopify expert to do so. Hope this gives you a bit more guidance! - Jeremy


I want to create a website where can I post the restaurant and retirement home business of my hubby. I would like to edit the website at least monthly depending on our promotional activities. No payment option needed yet but a simple information for local customers and travelers as well. We want our website displays when people searched from their phone while on their travel since our place is in between 2 big cities. I trust you, and since I described my main objective which one do you highly recommend?

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After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.
Maintenance on a large site can easily be a full-time job, so build the costs of continuing maintenance into your budget. If you're working with a web developer who is helping with aspects of your project, the company may offer a maintenance agreement as part of the contract. Ask about this at the beginning of the project. Working with the same people throughout ensures consistency; a new person or company won't have the same working knowledge of your site.
Support among the services varies widely, from free WordPress.com account's only offering community support, to Jimdo's email-only service, to Wix's telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there's a good chance you won't even need to contact the company. I test each service's support as part of the review process by asking how to connect a domain bought elsewhere to my site and how to sell digital downloads.
Man, I would have to say this is hands down the best course ever! I've done a ton of certifications, training, and real-world experience in other areas of IT. Nothing I've done so far has been as rewarding and I felt like making something and actually have the necessary skills to do so, without looking elsewhere. Thanks for this, I am at a loss for words; I hope this helped articulate how thankful I am. Thank you! -- Cortell Shaw

Each service on our list puts the control of designing and launching a website into your hands. However, if you have a significant budget to make a great-looking, professional online persona, it might be worth checking out web design companies. These services take the work out of your hands. They run site creation and maintenance. Also, they devote a lot of the funds you pay for the service to marketing your site.
Most of the products here can tell you about site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
Hi Christina, From my point of view there are excellent aspects to both options you are looking at. If you are looking to provide online courses that you are selling. I think you will find that Wordpress has more plugins available and is a little easier to use than squarespace. For an online prescence and e-commerce solution style of website, squarespace would be my recommendation. I find it easier to use but thats just me. A lot of the more static sites that I build are in Adobe Muse and...
"We needed a simple web site creation tool. We needed to quickly and easily get an attractive web site. We needed to do all of this without having to work through a “developer.” And, since 1995, I and millions of others have been living in frustration, because that tool has never, ever existed. Never. This tool is the holy grail, a flying unicorn… the loch ness monster… rare and amazing, and something nobody has ever actually seen."
Launching a website doesn’t have to be a complicated process, even though, it may initially look like this. The use of website builder software will notably simplify the task for newbies and professionals. These systems are easy to use, convenient, intuitive, feature-laden and flexible. They come with ready-made templates abundance of customization tools to give them required look. Website builders are also much more affordable as compared to other web building options.
Most of the services on our list allow you to build unlimited pages. Strikingly provides the lowest allotment, limiting you to 20 pages per site. However, that still allows plenty of space for a blog. After you create your website, the web design console provides a preview of a determined page. This page can serve as your home page, direct online storefront or whatever you decide to make it. Typically, the web design software has predetermined pages already built into the template to speed the design process. These include contact pages, home pages, about us and maps of your business's location.
Whether you are using WordPress or a Website Builder, there are a range of external tools and resources you will need in order to give your website a professional touch. Note that if you are building your site with WordPress, it is likely you will have hired a developer or designer for the creation process. In this case, they should be able to assist you with the following (expect a higher price than using the online resources mentioned below).
Hello Mart, I don't think WYSIWIG website builders have any built in searchable databases - at least not the ones I've used before anyway. I "think" I've seen an external widget that you can use and plug it into a website. Have you tried searching for one? If there isn't any, I'd imagine you'd have to have one custom built to work the way you want it to. One "hack" you might want to consider is to use the website builder's search bar tool. So you would insert all your data into your website as pages, and let people use the sitewide search bar to find what they're looking for. It's not an elegant solution, but worth considering or testing. Jeremy
Hello Amanda, I'd suggest you take a look at Squarespace. With Squarespace, you can create blogs, sell services, upload images / videos, sell digital products (ebooks). They also allow you to export most of your content into WordPress (a very powerful and popular website builder) later if you want that option. The benefit of using Squarespace now is that you can build a website without knowing how to edit codes. You can literally have your site up in quite a short period of time. With WordPress, it's much more advanced and technical so it's not as user-friendly compared to Squarespace. You can see our comparison between them here. So Squarespace is much easier to get setup and will give you what you need. Once you're established and want a much more advanced platform down the road, WordPress is worth considering. Jeremy
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Finally, when you will go further and gain more skill — you will need a VPS(virtual private server). It is, to put it simply, a remote computer you have the complete control over, and will use to serve the sites you have built with frameworks. I highly recommend using DigitalOcean, it has great prices, beautiful and intuitive interface, and I’ve been happily using it to host all of my websites for the past 4 years.
Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
Top article Jeremy ! I own a cosmetics company, pre start up and I am looking at a web presence. I want to keep costs down but quality very high due to the nature of my business, lipbalm. Can I run my own video ad on a homepage of any of the drag and drop site s? I will be creating one for initial social media marketing campaigns) I want it to start playing as soon as someone lands on the homepage. And are they mobile / cell friendly ? Thanks Paul
No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.
Once you see what skills are required for building a website, you can decide whether you want to invest the time in learning them. I highly recommend that you do learn these skills, as it will provide you with so many more options when building and maintaining your websites. Also, if you want a career developing websites, these skills are essential.
The first thing to do when building your website is to develop a plan. Before you move forward, think about what you want your website to do, and decide what success looks like for your website. When you look back at your results a few months after your website is complete, how will you know it was worth it? Make sure you are planning your site to match your goals.

Hello, I used BigCommerce to build the website, tenbrookeleanne.com, for my girlfriend's brick and mortar boutique. I do not know any code and before making this website, I knew nothing about ecommerce. The customer service for BigCommerce is awesome! Even though they are a WYSIWYG drag and drop site builder, they helped me customize my website by editing the code for me. They changed the background for my chosen (free) template and added an instagram social button even though it wasn't in the template. When making the website I had a ton of questions and they were always happy to help, now I very rarely have to call support. The BigCommerce University and question forums are very resourceful at well. I would highly recommend BigCommerce to anyone who is looking to make an ecommerce site. My only complaint about BigCommerce is that they do not have a native solution to integrate with the brick and mortar store POS to keep the inventory up to date (though they say they are/have been working on it). I have to use an expensive and less than satisfactory third party software for the two platforms to communicate with each other.
Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell/type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.
While enterprise-level clients still consistently choose dedicated web design teams to create corporate websites, SMBs are happily helping themselves to DIY services that allow for quick creation with minimal tech skills. The proliferation of inexpensive web design tools that have hosting built into the subscription has changed not only how SMBs build websites but how the public views SMBs without websites. Websites are now considered mandatory in many SMB industries, and website design tools make the process of creating and maintaining a site painless.
This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you.

If you are comfortable using a word processing program to write your content, be sure to copy everything and paste it into a text file when you are done. Word processors can add extra formatting to your text that make it display incorrectly if you paste it directly into site building programs or HTML editors. Remembering this easy step can save you hours of frustration during the layout of your website.
Hi TomN, Thanks for reading and joining the discussion. What you are looking to build is beyond the scope of our discussions here. It is possible but you'll either need to be very proficient with coding or have a healthy budget to hire a capable developer to assist you with your efforts. The reason is that the project you have seems like a very customized project. -Jeremy
Top tip: Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
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