With all that being said, I want to share some things you can do to improve your website’s SEO. To keep things simple, we’ll take an 80/20 approach here – as in 80% of the results come from 20% of the efforts. Yes, there are lots of tiny little tweaks you can make to marginally improve SEO – and if you’re curious about them, you might want to check out this set of tutorials.
I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
Creating a website is not as complicated as it was before. Today, you don’t have to know much about technology to develop and successfully run your own site. That’s because there are more than few popular content management systems that are designed for the users. So, the first thing you should do is to choose a content management system. Although it depends on the site you want, we would strongly suggest self-hosted WordPress.
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
Great article. I have been assigned to build a wesite for the High Energy Physics group at my campus. At least i now have a starting point and a rough idea of what to do. Thanks very much. I will take any ideas though. I have been told to use graphical editors so that modification of site content will be easier rather tahn use HTML5 and JS or CSS3.
"Just thought I should tell you that we are doing SEO trials on websites designed with your free website building software. We are testing it against our best performers and you are holding up well. There are a lot of website creation programs that are more concerned with design than performance. We are more interested in performance than design. As the saying goes… if you can’t be found on Google, you can’t be found. Keep up the good work!"
Hey Theo, Generally speaking, Weebly is a solid website building platform. You don't need how to code, their probably one of the most user-friendly web builders, and their support is good. Best way to decide is to sign up for a free account and start testing their tools. You're not obligated to subscribe to a premium paid plan at all. You can upgrade whenever you want to, and only if you find them being to provide the tools and services that you need. Jeremy
I own a small business and am looking to redesign our website. Thanks for all your comparisons of the website builders! I currently use Mailchimp to send out weekly emails to my customers. Do you know if any of these website builder sites allow you to create an email list? Then use a template to create an email (like Mailchimp) and send it out to all your subscribers. Ideally there would be a tab on your website people can click on to enter their email address…..They would then get your emails. Thanks for any feedback :)
I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.

Whether you are using WordPress or a Website Builder, there are a range of external tools and resources you will need in order to give your website a professional touch. Note that if you are building your site with WordPress, it is likely you will have hired a developer or designer for the creation process. In this case, they should be able to assist you with the following (expect a higher price than using the online resources mentioned below).
Your site must be well organized, both for the benefit of your visitors and to make it easier to maintain. It may help to map out your site in storyboard or schematic form, perhaps as a flow chart. Consider using index cards to represent the prospective web pages so you can rearrange them very quickly. It really helps to have some way to visualize the structure, whether you're working alone, with colleagues or professionals.
In my feature comparison table I show which website builders you let design a website from scratch— and there are a handful. Of those I would recommend Wix. Wix is an excellent, highly customizable website builder. It can be a bit overwhelming with the amount of options it provides— but that's exactly what you want if you're designing a theme from scratch.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
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