This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.
Google gives you a personal, worldwide, royalty-free, non-assignable and non-exclusive license to use the software provided to you by Google as part of the Services. This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Google, in the manner permitted by these terms. You may not copy, modify, distribute, sell, or lease any part of our Services or included software, nor may you reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission.
Hi wbs, Getting started is definitely the easy part - no doubt about that! And I take your point that it can be challenging to make a design that you're 100% happy with. So, I guess we're pretty lucky that website builders like Wix and Squarespace offer such eye-catching templates that we can edit to our liking or use as jumping off point! (Our 3-step guide can help you pick the right template too..) Not having to work with a blank canvas certainly makes things much easier and gets the creative juices flowing. I think the best thing we (as amateur designers!) can take from sites like Facebook, Twitter, etc is the simplicity of their design. Your users want to find what they need quickly and easily, so the key lesson is to keep designs eye-catching but user-friendly (oh and don't forget the importance of color on a website!). Thanks for joining the conversation, - Tom
Another advantage of CSS (of separating the content from the layout and look) is that it is easier to make changes in the future. Without CSS, coming back from a 3 month vacation can be a nightmare. Navigating through content mixed together with layout HTML can be more vexing then deciphering hieroglyphics, more tangled then last years Christmas tree lights. But with CSS, content is separated from layout, it is much easier to make changes to your website even if your cruise vacation is unexpectedly extended a couple years due to Somali pirates.
Most of the products here can tell you about site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
The most important thing to keep in mind in choosing graphic designers is to work with professionals who understand the unique requirements of the web. The technical limitations and opportunities of web pages are foreign to graphic designers trained in other media. File size requirements, color limitations, and screen resolutions are much different from those in print. Even if you have an in-house graphics department, you may want to hire a Web-savvy graphic designer to educate your staff about the demands of online design.
Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.
Hello Christopher, Users can save your website to their desktop by going into their internet browser (e.g. Chrome), navigating to settings and then manually creating a desktop icon that they can use. This process typically uses the website 'Favicon' as the default image for the desktop icon. Your favicon is the small image that appears in the tab next to your web page title at the top of a browser. For example, Wix's is a small version of the Wix logo, Gmail has a red and white envelope, while our site has a tiny WBE logo in a navy circle. You may need to do some research into how you can change your website's favicon, but if you do then this is how you can have a degree of control over how the desktop icon looks. I hgope that makes sense? - Tom
You get what you pay for – Hosting is one of the biggest fees in starting a brand new business website. If you have an extremely limited budget and want to go for the cheapest hosting, that’s fine, just don’t expect anything amazing for $5/month. In general, the more you’re paying, the faster the hosting will be. Speed will help connect you in the social media world where you will likely be playing with ads and posts.
When you consider pricing for web design, you should separate DIY software solutions from professional services that create custom sites for specific clients. As you might expect, the former is significantly less expensive, and the latter varies more based on design specs and client needs. Most no-code web design platforms offer free trial versions as well as tiered subscriptions that increase in price and functionality at each level. Most entry-level subscriptions cost $5 to $10 per month, per website, while intermediate subscriptions tend to be in the $10-$20 monthly range. Higher-end drag-and-drop design packages, which often include more customization options and better analytics, usually start around $25 a month and can increase into the hundreds for specialty platforms geared toward larger businesses. Pricing for a website design service is more difficult to flesh out, since the variation is so vast, but even a basic website will cost you at least a couple thousand dollars, and that price will climb with each feature or design element you add. If your business is moving out of the SMB and into the enterprise realm, or if the specifics of your website design are essential to your daily business, it will be money well spent. Just make sure you request price quotes from a few different website design services before you make a final decision.  
Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!
Weebly is not the best website builder. Yes, it’s convenient and has intuitive interface but their web templates aren’t good. Compare them with free templates from Wix or with paid ones from Squarespace – they are really worthy and beautiful web templates. Weebly doesn’t have such. I think that many believe that Weebly is the best website builder because everybody talk about it and not just because it’s the best. It’s like about IKEA furniture – many like it but I wouldn’t say that it’s the best. You could better try to work with another platform.
But testing gets complicated because some browsers only run on certain operating systems. Apple Safari runs on iOS and Mac OS, while Internet Explorer runs only on Windows. It's best to take advantage of services like Browsershots or Browserstack. Browsershots furnishes screenshots of your website as it will look in various browsers. Browserstack actually gives you full remote access to virtual machines so you can test your site in the most common environments. Alternatively, you can set up your own virtual machine, but that takes some expertise. (If you're going that route, Microsoft has some tools for developers including a ready-to-use virtual machine at modern.ie.)
I personally don’t think site builders will ever replace web designers/developers completely. Most site builders are targeted at small businesses and could never meet the demands required for larger businesses with all their complex requirements. I think Shopify plus is the only product trying to take on the larger CMS platforms right now (e.g. Magenta, Demandware) in the eCommerce space

Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
Hi Joe, I'm not entirely sure to be perfectly honest. I'd imagine you would have to have the ability to host the domain name, help your customers connect the domain names to their websites, etc. The website builders mentioned above are probably not equipped for the unique requirements that a domain name registrar need in order to run its business properly. I'd imagine a lot of the functions will be pretty customized. Jeremy
Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.
Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy
Here’s the deal… there’s the difference between knowing how to build a site with HTML5 and CSS3 and knowing how to build one that really wows! Whether its for looks, increasing sales, growing email lists, making your blog look professional or even making a personal page to start getting yourself online, you need to know how to make a site that functions how you want it and that separates you from the average person building average sites online. This course will do that. It’s the difference between being able to create and being able to not only create but impress with some added finishing touches. Its that aha moment - that’s what we’re going for when someone comes to our site and we’re going to teach you how to develop that.
Hello Vivy, If you are a beginner and don't want to climb a steep curve to learn the technicalities of managing a hosting company, then consider taking a look at drag & drop website builders. These website builders manage all the hosting and technical aspects of operating a website for you. And, their platform allow you to drag and drop your content when making your pages so you don't have to know how to code. I'd suggest testing out Wix and Weebly to start. Both are code free and have free plans for you to test. They don't have a time limit on their free plans so don't worry about upgrading until you are satisfied with them. But if you really want to use a hosting company (for instance, you want to use WordPress.org), then someone like Bluehost is pretty good, in general. Thanks, Jeremy
Hi Jeremy, Thanks for your article. I have a question I am hoping you can help me with. The original site I started was a free blog through wordpress website. I then decided to go towards an actual site with a blog attached, I made the switch to Hostgator. During this switch Hostgator took our domain name and is requesting $700 to get it back even though we paid the yearly fee. They are now saying they will not release our domain name until May. Does this seem correct? Thanks Kate
In summary, learn HTML, CSS, JavaScript/jQuery and Python/web2py. This will help you create your full-featured website as easily as possible and as quickly as possible without much fuss. And it’ll be lots of fun, too, because web2py is a wonderful framework that comes with everything you need right out of the box! Batteries are included. One-stop shopping for web development!
"We needed a simple web site creation tool. We needed to quickly and easily get an attractive web site. We needed to do all of this without having to work through a “developer.” And, since 1995, I and millions of others have been living in frustration, because that tool has never, ever existed. Never. This tool is the holy grail, a flying unicorn… the loch ness monster… rare and amazing, and something nobody has ever actually seen."
With all that being said, I want to share some things you can do to improve your website’s SEO. To keep things simple, we’ll take an 80/20 approach here – as in 80% of the results come from 20% of the efforts. Yes, there are lots of tiny little tweaks you can make to marginally improve SEO – and if you’re curious about them, you might want to check out this set of tutorials.
A good SEO strategy will organically move you to the top of the search results. With Pay-Per-Click (PPC) ads, you’ll take matters more into your own hands by paying to land atop the searches. The best part? You only have to pay for premium placement if someone clicks on your link. You choose the keywords you want to bring up your ad, and you can set and limit your own budget.
Hey David, I think that IM Creator is a pretty good website builder, especially if you want to build a very basic website really quickly. Their tools are not he most comprehensive, but in a way that reduces confusion and allows you to focus on the basics which work really well in way. If you haven't seen our review on IM Creator yet, check it out. You can also take a look at our website builder comparison chart here to get a high level overview of who are some of the leading platforms available today. If you want great looking templates, definitely take a look at Squarespace. As for great quality stock images, see our resources guide here. Hope this helps! - Jeremy
Hi Jeremy, Thanks for your article. I have a question I am hoping you can help me with. The original site I started was a free blog through wordpress website. I then decided to go towards an actual site with a blog attached, I made the switch to Hostgator. During this switch Hostgator took our domain name and is requesting $700 to get it back even though we paid the yearly fee. They are now saying they will not release our domain name until May. Does this seem correct? Thanks Kate
Hi Joe, I'm not entirely sure to be perfectly honest. I'd imagine you would have to have the ability to host the domain name, help your customers connect the domain names to their websites, etc. The website builders mentioned above are probably not equipped for the unique requirements that a domain name registrar need in order to run its business properly. I'd imagine a lot of the functions will be pretty customized. Jeremy
By all means run some tests on a real device, especially on real mobile devices. Mobile device simulation is a new, evolving technology and less reliable than desktop simulation. Mobile devices cost money, of course, so we suggest taking a look at the Open Device Lab initiative. You can also share devices if you want to test on many platforms without spending too much.
If the .COM version of your business name is available, consider using this for your website. Otherwise, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you could lose customers who typed in the .COM version instead.
As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.

Hi Jeremy. Superb article, which I would also use to describe the other articles and reviews you have created for building a web site. I've understand that Shopify is your primary recommendation for an ECommerce site. I'd like to see the capability of various vendors availing of our site's services to post and sell their products. Can Shopify handle this as well? Thanks for helping a lot of people! Wishing you more success. JP
I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.
Hi there Shannin, What you're looking to create is a bit too advanced for the website builders we suggested above. You'll probably need a more specialized website builder (perhaps search for a "marketplace website builder"?) or have one custom built for you. If you decide on the latter, take a look at our guide on how to hire a website developer. Jeremy
Hi HARVEY, I recommend looking at Wix and Weebly as both are very easy to use. You won't have any trouble getting to grips with them as they been designed to be user-friendly. You'll have no trouble creating a simple one-page website with either one. As a heads up, Weebly has a smaller selection of templates, but they are generally simpler and more basic templates, so this might save you some time. And remember, just because all the bells and whistles are available, doesn't mean you necessarily have to use them! I've linked to our Weebly + Wix reviews for you. Hope that helps, - Tom
×