The biggest obstacle SMBs face when they go for custom creation is heading into the process without a clear goal or plan, and then getting talked into dozens of extra features that aren't necessary, which will inevitably result in higher maintenance costs going forward. For this reason, the aim of your website should be clearly defined and meticulously detailed long before you approach a web design service. Issues like security needs, ongoing maintenance, SEO, integration with other products or systems, and must-have features should all be covered. This level of planning will not only help you get what you want, it will also help the designers you're working with.
Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy

Some web design tools and services are intended for personal use and lack the built-in functionality that serious business users need. To identify the best and brightest, our team reviewed some of the biggest names in the web design software and services business, taking careful note of usability, flexibility, integration, customer service and other factors that are important to entrepreneurs.
uKit – is one of the easiest DIY website builders, which is mostly oriented on the development of small business websites. If you have ever worked with the system, however, and wish to use it to launch other types of websites, you are welcome to do that with no hesitations at all – so feature-rich and flexible the system is. The web building process is simple and intuitive here and it does not take much effort or time.
The back end, also known as the WordPress dashboard, allows you to fully manage your site’s content, community, functionality, and design. It’s accessible only by users who have an account on your site. To access your WordPress dashboard, you need to type yourwebsite.com/wp-admin in the address bar of your browser and login using your WordPress username and password.

Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
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Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio
Hi Jeremy. Superb article, which I would also use to describe the other articles and reviews you have created for building a web site. I've understand that Shopify is your primary recommendation for an ECommerce site. I'd like to see the capability of various vendors availing of our site's services to post and sell their products. Can Shopify handle this as well? Thanks for helping a lot of people! Wishing you more success. JP
Some people assume that creating a store online is well out of reach of web design amateurs. However, eCommerce website builders can make that process just as simple as a purely informational website. Often, the design concepts are similar, in regards to entering headings, text, and images. The only real difference is the ability to operate a shopping cart through the site, and website builders that cater to eCommerce businesses make that a breeze.
Another great video-based learning library is Treehouse. Their library isn’t as extensive as Lynda’s, but they still have a lot to offer – especially in the area of web development. I actually prefer Treehouse over Lynda, as they include code challenges and quizzes with their video-based projects. In fact, I learned to build an iPhone app in just two days by using Treehouse. Unfortunately, I have yet to see any schools offering free subscriptions to their students – but that doesn’t stop your from asking!
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
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