Once you have an overview of your website plan/sitemap, you can drill down to the specifics of the content you need to create for a website launch. It will be important to create evergreen content (content that will not be changing much and will appear on the static pages) and also important to have fresh content appearing on your website on a regular basis.
Hey David, I think that IM Creator is a pretty good website builder, especially if you want to build a very basic website really quickly. Their tools are not he most comprehensive, but in a way that reduces confusion and allows you to focus on the basics which work really well in way. If you haven't seen our review on IM Creator yet, check it out. You can also take a look at our website builder comparison chart here to get a high level overview of who are some of the leading platforms available today. If you want great looking templates, definitely take a look at Squarespace. As for great quality stock images, see our resources guide here. Hope this helps! - Jeremy
The industry has changed to the point where WYSIWYG editors are common. Every one of the applications on our list utilizes a drag-and-drop format. The best website builders have a walk-through that shows you how to make a website quickly and effectively. Surprisingly, though, not every program on our list has a setup wizard. Jimdo lacked any kind of setup wizard.
If the .COM version of your business name is available, consider using this for your website. Otherwise, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you could lose customers who typed in the .COM version instead.
If you love using Adobe Photoshop and consider yourself more of a front end / graphics designer rather than a web designer / developer, then you will love Adobe Muse. Also, if you find that your strengths are creating websites with stunning looks, but hit a brick wall when it comes to building the website, then Adobe Muse is the software that can help. You can literally design and build a website at the same time. NO need for coding skills here.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
Even if you outsource some parts of your business, you still have to keep a watchful eye on the business structure. Just because it’s online doesn’t mean that it’s run any different than a traditional business. In short, be prepared to spend a lot of time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed.
But testing gets complicated because some browsers only run on certain operating systems. Apple Safari runs on iOS and Mac OS, while Internet Explorer runs only on Windows. It's best to take advantage of services like Browsershots or Browserstack. Browsershots furnishes screenshots of your website as it will look in various browsers. Browserstack actually gives you full remote access to virtual machines so you can test your site in the most common environments. Alternatively, you can set up your own virtual machine, but that takes some expertise. (If you're going that route, Microsoft has some tools for developers including a ready-to-use virtual machine at modern.ie.)
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.